DualDisc Pentetration Continues to Grow, Reaching 2% of Sales
Tuesday, August 16, 2005

Since the introduction of the DualDisc format during the Q4 last year, the penetration has so far reached 2% of overall CD sales. DualDisc is a hybrid CD/DVD, where the CD side contains standard Redbook audio and the DVD side contains DVD-Audio/Video content such as high definition surround sound audio tracks and/or music videos.

According to report put together by the request of the National Association of Recording Merchandisers, around a quarter of recent music shoppers are aware of Dual Disc and ~3/4 of those who purchased a DualDisc expects to purchase another. 60% of those familiar with the format expect to purchase one or more DualDiscs within the coming six months.

DualDisc, that hybrid disc technology which integrates music and video features, has made some market penetration, accounting for about two percent of total CD sales since being introduced in last year's fourth quarter. This is according to a recent report prepared by research firm NPD.

The report, which was put together at the request of the National Association of Recording Merchandisers, showed that more than a quarter of recent music buyers were aware of the format. Of those, nearly 60 percent said they expected to buy at least one DualDisc in the next six months.

As DualDiscs contain at least music videos or high definition tracks on the reverse side, they are more likely to grab the consumer attention. However, there may be some consumers who may see the word "DualDisc", assume it's a totally different type of disc that requires a special player or worry about it not working with their equipment and end up avoiding it!


*Article courtesy of Seán Byrne and www.cdfreaks.com